1. History
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
2. What Is Digital Marketing
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
3. How To Do Digital Marketing
Let's list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Content Creation
4. Social Media Marketing (SMM)
5. Digital Display Advertising
6. Retargeting and Remarketing
7. Mobile Marketing
8. Interactive Marketing
9. Viral Marketing
10. Email Marketing
11. Affiliate Marketing
12. Digital Media Planning and Buying
13. Web Analytics
4. What is involved in digital marketing?
A good and consistent digital marketer will include all the following elements when planning a marketing strategy for your business.
Web design
A website must be easy to navigate around and reflect the business brand. The digital marketer will look into ways in which they can help turn website visitors into sales. Other elements of the website design they might look at is the accessibility that would include responsive design to cater for mobile users and website speed.
Content creation
A digital marketer must create or give advice on how to write interesting, original and shareable content that will help with Search Engine Optimisation (SEO) and keep visitors on the website for longer.
SEO
To drive organic (not paid) traffic to and keep website optimised to achieve good rankings, this will include creating relevant keywords, link building and blogging
Social Media
A digital marketer should know what social media networks work best for each business and they will know exactly the type of content to create to engage your audience and increase brand awareness.
AdvertisingWhat is Digital Marketing
The digital marketer will advise on the best ways to bring potential customers to your website through email marketing, Facebook adverts, Twitter adverts and Google adverts.
If you would like help with your digital marketing but not sure where to start, visit Metachick’s website to find out more about the services that we offer and give us a call. We would be happy to meet for a no obligation chat.
5. What are the tools of digital marketing?
1. Organic Social Media.
2. Paid Social Media.
3. Email Marketing.
4. Display Retargeting.
5. Programmatic Advertising.
6. Website Testing.
7. Video Hosting.
8. Content Creation.
6. Conclusion
It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.
Digital Marketing is a dynamic medium and you should always be adapting to the changes.Use a Web Analytics tool to track performance and plan your next move.
Did we miss anything? What strategies do you use? Let’s start a discussion.
From
Harun Rabby
